Legal Tech StartUp Focus Podcast -- Episode 48 of the Legal Tech StartUp Focus Podcast (www.legaltechstartupfocus.com/podcast) - An Interview with Mike Zouhri and Bryan Saunders of Painworth (www.painworth.com)

Our guests today are Mike Zourhi, the co-founder and CEO of Painworth, and Bryan Saunders, Painworth's Director of Growth, Marketing, & UX/UI.

Mike kicks off the podcast by telling us his story where, as the victim of a hit-and-run by a drunk driver, Mike was inspired to create Painworth.

Mike and Bryan describe Painworth's aim: to be the "voice" of the personal injury victim in settlement discussions of the victim's claims.  Painworth does this by educating the victim with award estimates for pecuniary and non-pecuniary damages that will carry weight with lawyers and insurance adjusters because they are based on Painworth's machine learning-driven reviews of relevant court-based and other documentation relevant to award calculation.  Painworth's secret sauce is that it was built for use by personal injury victims (i.e., "regular people") themselves.

Mike, Bryan, and Charlie discuss:

- How Painworth simplifies processes for its users without sacrificing its use of a sophisticated approach at the back-end for award estimation,

- Painworth's process for educating its "regular-people" customers in its web app's use and its processes for iterating on UI/UX improvements.

- Painworth's roll-out plans for a US-based web app,

- How Painworth has succeeded in gaining acceptance by both lawyers and insurance adjusters for Painworth’s use by personal injury victims, and

- Business events that Mike and Bryan are most proud of to date.